Kirill Ermolenko writes on the “Boris Alexandrov Case” for Forbes
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July 2022

Kirill Ermolenko writes on the “Boris Alexandrov Case” for Forbes

For more than a year and a half now, information about the corporate conflict in Rostagrokompleks, the brainchild of the famous businessman Boris Aleksandrov, who passed away at the end of 2020, has been appearing in the public space.

One of the latest events, the result of which everyone could see on the shelves of grocery stores, was the renaming of the famous “B.Y. Aleksandrov” cheese bars and other products of the brand. Now these products are produced under the “A, Rostagrokompleks” logo.

Kirill Ermolenko comments on the situation for a Forbes article on the origins and reasons for the situation.

The following is the full text of the news: https://www.forbes.ru/svoi-biznes/469617-spor-o-brendah-smena-logotipa-i-vojna-sester-cto-proishodit-s-b-u-aleksandrov 

Photo: Vladislav Shatilo/ RBC / TASS

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